By Nozomi Murakami
Nowadays, more than 30 million foreign people visited Japan before covid-19 spread. Inbound tourism has a good effect Japan. Inbound tourism develops economy in Japan. Ichiro Matsumoto (2016) said in 2015, foreign visitors spent 3.47 trillion yen, which is same as 1 percent of the 307 trillion yen in personal consumption in Japan. Foreign visitors come to Japan and spend money on a lot of things like shopping, activities or so. Also, foreign visitors pay for travel to Japan out of their own pocket. As a result, money from foreign countries is saved in Japan.
Inbound tourism improves the valuation of Japan. Some countries have prejudice against Japan. However, foreigners find Japan’s attractiveness by visiting Japan. Naoki Arai (2019) said Chinese who has visited Japan are more likely to have a good impression of Japan than those who have never visited to Japan.
Inbound tourism can be a chance of Japanese rethinking of their country to make the local area more attractive and make more people visit there. As a consequence, more visitors come there, and local people have more confidence to their county.
Like this, inbound tourism play key roles, making Japan wealthy, decreasing prejudice against Japan and encouraging local people. Let’s promote inbound tourism!
References
Ichiro Matsumoto. (2016). The economic review of Japan University of Economics.
Increase of Foreign Visitors and Upheaval of Inbound Tourism : A Study of Influence in Retail Industry, 237-247
Naoki Arai. (2019). The Meaning of Inbound Tourism, Effect and Challenge, 1-31
