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 Is The Death Penalty a Just Punishment?

By Hazuki Kajiume

Is the death penalty a just punishment? The answer to this question is divided. However, the death penalty has more demerits than merits. The following is a discussion of the problems of capital punishment.
The first problem is that the death penalty can cause irreparable human rights violations by misjudgment. Since criminal trials are conducted by human beings, it is impossible to eliminate the possibility of misjudgment. The death penalty is life threatening and should never be executed by misjudgment. According to public opinion polls by the Ministry of Justice in Japan (2020), the most common reason for demanding the abolition was the opinion that “if there is a mistake in the trial, it cannot be withdrawn.” Therefore, the death penalty is irreversible once it is executed, so the death penalty should be abolished as there is a possibility of misjudgment in the trial.
The Second is that the existence of the death penalty affects treaties with other countries. According to Amnesty International, 142 of the world’s 198 countries have abolished the death penalty in law and practice, 56 have retained the death penalty. Of these only 20 countries, including Japan, carry out executions. Of the 36 OECD member countries, only the United States and Japan carried out executions in 2019, but the number of states that abolished or suspended executions in the Unites States is increasing year by year. Abolishment of the death penalty is now an international trend. According to the same article, the existence of the death penalty is an obstacle to concluding treaties with countries that have abolished the death penalty. In fact, Japan has concluded extradition treaties only in two countries, the United States and South Korea, where the death penalty exists. Since few countries maintain the death penalty, succession to the death penalty affects exchanges with other countries.
The Final problem is that the death penalty is killing people. The death penalty allows the law to take the live of a person, which is an inhumane and grave violation of human rights. All people have the right to live. This right to live is the fundamental and most important right of human beings and should never be taken away. Also, this right is specified in the Universal Declaration of Human Rights, which stipulates the prohibition of torture and cruel punishment by public officials, but the death penalty violates this clause. The Supreme Court ruling in 1948 ruled that the death penalty was not a cruel punishment, but now that times are changing and the death penalty must be reviewed again, because the way of thinking and social trends are different between the times when there was war and today. Therefore, even a nation cannot be allowed to kill people.
As mentioned above, the death penalty has many bad aspects. From the perspective of public opinion, the world, and the Constitution, the death penalty is not very good. It is necessary to reconsider whether capital punishment is indispensable.

THE HUMAN RIGHTS: FREE HEALTH CARE? 

By Mikono Motomori

A HUMAN RIGHT: FREE HEALTH CARE? There are a lot of people who are suffering health disparities in the world. According to Spaceship Earth (2022), health disparities mean various gaps that arise when people get medical care services. And also, almost half of the world’s population can’t get a high-quality medical care even if they have some health and mental problems because of many reasons. They are example, poverty, lack of education and information about medical care and a vast distance to hospitals. This is something that should be addressed. All people are entitled to health care. That’s because living a life is guaranteed as a fundamental human right and it is important to provide the “free” health care for people who need it.

It is necessary for all people to get a medical care in daily life, because a good health is the basic of life. People can’t do anything if they have some trouble with their health. According to the Universal Declaration of Human rights, “everyone has the right to a standard living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control.” Thus, getting medical care is guaranteed as the one of the human rights for all people.
In addition, all people should be treated equally. According to Universal Declaration of Human Rights, “All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.” As indicated previously, there are a lot of people who are suffering from health disparities in the world. They can’t get medical care even if they have some trouble with their health, because of poverty, lack of education and so on. This situation brings on inequality. All people should have the same right to get a medical care regardless of whether which countries they live, what religions they believe and how poor they are.
The high-cost medical care brings on health disparities in the world. And surprisingly, this is a problem that is happening to people close to us. According to the BBC (2019), “[e]ighty-three percent of our patients are employed in some capacity. But for many, having a job does not guarantee access to health insurance or care- and government assistance programmers have strict income limits.” All people have the same right to get a medical care, but some people can’t get it because of the high-cost medical care. So, for all people, the “free” medical care is needed.
In conclusion, all people have the right to get a medical care for their happy daily life and they should be treated equally. In addition, “free” medical care is needed because there are people who can’t get a medical care because of poverty. Thus, all people are entitled to health care.
        

Are all People Entitled to Free Health Care? 

By Sumire Sato

Are All People Entitled to Free Health Care? Medical expense and unavoidable, because everyone get sick, and it costs a lot. There are a few countries where medical expenses are free. For example, it is Denmark. However, is it a good idea to receive to free health care. I will mention that someone negative dimensions of free health care
The first point is the cost. If people can get treatment free, eventually, they would need to pay some money in other ways such as tax. Denmark is one of a county where people can receive medical treatment with no fee. But when we look at the terms of tax, it is not cheap. For instance, the consumption tax in Denmark is 25 % (in 2022). Japan has 10% consumption tax, so when we compare with them one, Japanese consumption tax is not expensive. People can get medical treatment with free, but they suffer from high consumption tax.

The second point is people’s motivation for staying healthy. If all people can get free medical treatment, someone may neglect to care about their health, because it is free to get treated. When we look at oral care, according to an online research, National Institute of Dental and Craniofacial Research (2022), about 2 % of people 20 to 64 have no teeth. In addition, almost 90 % of adults 20 to 64 have had tooth decay before. There are already a lot of patients. If all people can get free treatment, more and more people will neglect to care about their tooth.

  The last point is facilities. If people can take free medical care, it may bring some problem in terms of medical facilities or supplies. According to online survey, Statista (2022), the total national medical costs is approximately 44.4 trillion Japanese yen. From now, these costs are burdened by the public, so government can supply medical services. However, if all these costs are not paid by the people, more and more people will need medical supplies and hospitals will be very crowded.

I mentioned about free medical care with three negative points, cost, people motivation, and facilities. It seems to be very good attractive for people to get free medical care, but there are some problems like tax increase, losing motivation to stay healthy and the lack of medical supplies and facilities. It is helpful if people can get some financial support, losing but free medical care for all is not a good policy.

References
National Institute of Dental and Craniofacial Research (2022).https://Dental Caries (Tooth Decay) in Adults (Ages 20 to 64 Years) | National Institute of Dental and Craniofacial Research (nih.gov)
Statista (2022).https://Japan: national medical care expenditure per capita | Statista
Trading economics (2022). https://Denmark Sales Statista (2022). https://Tax Rate – VAT – 2022 Data – 2023 Forecast – 2000-2021 Historical (tradingeconomics.com) 

Three Reasons that Japanese Have Poor English Ability 

By Honoka Akazawa

  Can you fluently communicate in English with native speakers of English ? A lot of university students in Japan have an aversion to speaking English. According to the study by Tang & Ohashi, “66% university students in Japan said that the were not good at speaking English.” The necessity of speaking English will increase in the future. However, a lot of Japanese don’t speak English well, much less office workers don’t have time studying English. Why are not Japanese people good at speaking English? I would like to present three reasons why Japanese cannot speak English well; studying English for university entrance exams, cultural barrier to speak English, and having less chances speaking English.
Firstly, most Japanese people have a recognition that studying English is for university entrance exams. This way of thinking is affected by English education in Japan. Japanese students take English classes to improve skills reading and writing. They don’t have English classes for practicing speaking and pronunciation. According to a study by Sugiura (2017), “some students who left an impression what classes focused on language format said that they don’t have sense of using English by themselves. So, we can understand they are passive that they studied English for their tests.” Then even though students in Japan take English classes for six years, most people don’t speak English well. This is a fact in Japan. We need English classes that teach, listening, speaking, reading, and writing.
Secondly, modesty in Japanese culture discourages Japanese people to speak up in front of English speakers. Tang & Ohashi point out that “Taking a passive role in the daily communications in Japanese seems to be a major problem for difficulty of cross-cultural communications in English.” Japanese feel that making a mistake is embarrassing. A lot of Japanese people are afraid of making mistakes. This is a Japanese culture, a culture of shame. According to Tang & Ohashi, “Japanese people are aware of what other people think about us and how other people react, and act to avoid being ridiculed by other people.” This culture of shame has a bad influence on speaking English. Therefore, people make neat an atmosphere that discourage speaking wrong English. They care about more correctness of grammar than communication.
Thirdly, Japanese don’t have a chance to speak English with other people. Since Japanese people do not experience speaking English enough they can’t have confidence about their English. And they don’t feel necessity of using English. I think that is because of an island country. If Japan connected by land, Japanese have more chance talking in English to people who speak English.
For these reasons, most Japanese can’t speak English. I think that Japanese English learners should change how to study English.


Huanu, T. & Makoto, O.  , A study on different communication-consideration-Focusing on the culture of “shame” and “emotional dependence.” Qingdao Language School of Science and Technology, and Tokushima University School of Education. rsr_8_1.pdf 
Rie, S. (2017), English Language Learning of Japanese University Students-A Qualitative Investigation based on Narrative Frames- J. Higher Education, Tokai University (Hokkaido Campus) jheTmplt2010 (u-tokai.ac.jp)
Takunori, T. (2021, October), Frequency of Japanese Workers Using English-Based on Web-Panel Questionnaires- Kwansei Gakuin University Repository. 8.pdf

Japanese English educational problems 

By Ryota Kagehira

Japanese English learners have the lowest speaking score of TOEFL in the world. This is shocking. TOEFL’s the speaking score of the Japanese test takers is only 17 points, which is the lowest speaking score in the world. Why are Japanese English learners cannot speak English?
         Firstly, the curriculum of Japanese English education does not teach English pronunciation. The number of consonants and vowels in Japanese is far fewer than that of English, so it is necessary to teach pronunciation of English consonants and vowels. However, most Japanese people do not learn English pronunciation. So, Japanese people cannot pronounce English sounds correctly and do not have confidence when they speak English. In this situation, they are afraid of making mistakes.

         Secondly, English education does not provide enough speaking time for students. According to Kenzo Tokunaga, a survey for 12 thousand public Junior highs and 38 hundred public high schools by MEXT showed data about English classes. Some schools answered that the English class is using English mostly. The first year in Junior high is 3.9%, the second year is 3.7%, the third year is 4%, and high school is only 1,1%. As you know, it is said that Japanese students do not have the opportunity to speak English in a foreign language class. Also, conversation between students and teachers is spoken in Japanese. For this reason, a lot of Japanese students cannot speak English.  
           There are two problems with Japanese English education lack of pronunciation instruction and speaking time. If these problems of Japanese English education are solved, Japanese people will be able to speak English better.

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Problems in English Education of Japan 

By Nao Yasutake

Do you think English education system in Japan have effects on improving student’s English-speaking abilities? Generally, Japanese people take English classes for more than 6 years at the school. If people spend time to study English more than 6 years, it seems that people can speak English fluently. However, practically most Japanese people who have learned English at school can’t communicate well in English. It means Japanese English education system has failed to develop English speaking ability. There are three reasons for the lack of English-speaking abilities of Japanese English learners.
        English education system doesn’t provide enough time to practice speaking for students. Usually, English teachers spend most of time to teach English grammar and vocabulary for students at the lectures. Sometimes students have time to read aloud English textbooks during class, but the time to practice speaking English is overwhelmingly not enough in current Japanese English education. Sugita (2021) showed that only 10% of students answered that improving communication skill was most focused in their high school English education, and 20% of students answered improving all four skills of listening, speaking, reading, and writing were focused on high school English class. This survey results shows that only 30% of students felt they spent time to improve their speaking skills in English classes.
        English teachers use Japanese when they gave English lectures in Japan. Therefore, students have more time to listen Japanese than listen to English during English class. Traditionally, Japanese English education gives “Grammar Translation Method” for students. It is s study method that teachers instruct English grammar and vocabulary in Japanese, and students translate English sentences to Japanese. This teaching method has disadvantage to develop student’s English communication skills. According to Tajima (2013), “The problem is student can’t cultivate their abilities of listening and speaking English, because students  and concentrate on Japanese”. As I mentioned before, students learn English grammar and vocabulary in Japanese, so they end up thinking in Japanese in their brains when they communicate with English speakers. This is one of a bad habit which disturb to communicate smoothly in English. 
         Japanese English education doesn’t teach enough English vocabulary for students. It causes the problem that Japanese can’t communicate in English even they learn English for many years at school. Japanese people learn basic 800 English words at junior high school, and they learn advanced vocabulary at high school. The reason why high school English education suddenly teach difficult vocabulary because students are required understanding advanced long sentences in English in college entrance examinations. Inoue (2004) suggests that, vocabulary of Japanese English learners lack between basic 800 words and advanced vocabulary for college entrance examinations. Therefore, they don’t have most important daily conversation vocabulary (p.232). English education system doesn’t teach daily language for students, so Japanese people don’t have English speaking ability.
        There are three problems of Japanese English education system in terms of limited time to practice speaking English, the language of lecture, and the lack of English vocabulary. Current Japanese English education system isn’t organized to develop student’s speaking English abilities. Therefore, current English education system in Japan have to change the contents of the English lectures to raise students who can be active in global society in the future.

References
Sugita, Y. (2021). “Hanasukoto”no gijutsu kojoni tsunagaru kokoeigozyugyono arikata:
Kokoeigo zyugyoni kansuru daigakusei taisyono sitsumon chosano kakkakara [The best high school English class that promote the skills of “speaking”: Results of a survey of the high school English classes by college students]. JACET KANTO Journal, 9, 5-24
https://jpn01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.jstage.jst.go.jp%2Farticle%2Fjacetkanto%2F9%2F0%2F9_5%2F_pdf%2F-char%2Fja&data=05%7C01%7C%7C26579c5d0d5042b0047508db08a5ad75%7Cf11434e8abcf41f48154a9b2608dcd42%7C0%7C0%7C638113281079887345%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=SesnMtU73%2BFqktN6OihPQpGxK3aw3kQ0My8a3dyQ5mo%3D&reserved=0

Tajima, H. (2013). “Eigode eigowo osierukoto”ni kansuru kenkyu [Regarding the survey of “teaching English in English”]. Teikyo University Department of Education Bulletin, 1, 77-85
https://jpn01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fappsv.main.teikyo-u.ac.jp%2Ftosho%2Fkyoiku-38-07.pdf&data=05%7C01%7C%7C26579c5d0d5042b0047508db08a5ad75%7Cf11434e8abcf41f48154a9b2608dcd42%7C0%7C0%7C638113281079887345%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=DA25IbGxzrgL%2BAEElY6em%2FJCON7pLG1PGi5wzkfiUPs%3D&reserved=0

Inoue, K. (2004). Tsukau tameno daigaku zyuken eigo [English of university entrance examination to use practically]. Chikuma Bookstore 

The Impact of Social Media on Long Distance Romantic Relationships 

By Karua Ono

Have you ever missed your lover in a long distance romantic relationship? During a long distance romantic relationship, it is difficult to due to the physical distance. However, all couples in long distance relationships can talk face-to-face at any time thanks to social media. Couples can fill their own lonely hearts and share their feelings or current situations by using social media. In the following essay, there are three examples about the impact of social media on long-distance romantic relationships. 
        Couples can share the same time even if their phsical distance are far by using social media. Thanks to the progress of technology, we can send messages easily and quickly  because there are many social media sites such as LINE, Instagram, Twitter, and Facebook. According to a report by Morgan (2020), “communication is a great tool for combating relational issues in long-distance romantic relationships” (p. 2). By talking to their partners about funny or sad events of the day on the LINE every day, couples can relieve their loneliness of not being able to meet face to face and it can avoid conflict between them.
         On social media such as spotify, couples can share favorite pictures, funny videos and music. For example, we can make own playlist and share it to the other person by using sites like Spotify. By listening to the same music, we can feel connected with partner.  According to a report by Morgan (2020), the impact of sending songs are “1) we just heard and really like and need to share 2) remind us of one another; a form of romance or intimacy 3) communicate in a way we can’t always put into words.” (p. 10). Also, according to the same report, sharing humorous content like sending funny videos and pictures is important to maintain a long distance romantic relationship (p. 9).
        The most important role that social media play a big role is couples can talk watching face each other in real time via video call. It is almost the same as speaking directly, they can feel like partner is in the same place. We can notice that changes of partners hair, make up, and facial expression. If there are no video call like Skype or Zoom in the world, long distance romantic relationship couples may forget partner’s smile or facial features. 
        In conclusion, the impact of social media on long distance romantic relationship couple is very big without social media ,it would be difficult to keep a long distance relationship. However, the functions like messages, sharing music and video call make it possible to keep in touch.

The Impact of Social Media on Business

By Riko Yamamoto

Do you like surfing webs? I love web surfing because I can get what I want without going out. It is not just me, but young people these days often shop online. One of the reasons is that a number of businesses promote productson SNS such as Instagram, Tik Tok, and Twitter. Opportunities to see various products are increasing by using those SNS. As companies that want to sell products have started to enter SNS, a large market that anyone can easily visit has begun to develop. In this essay, I will mainly consider the role of Tik Tok as a product market, what social media is, and the benefits of advertising on Tik Tok from the company’s point of view and the effect from the consumer’s point of view.
    According to Yoko (2019), SNS is an abbreviation for social networking service, and it is a service that has the function of communication and connection between users in the Internet award. Among many SNS, Tik Tok is a has shown rapid expansion in recent years. Ikkaku (2021) said that while Instagram is required to look good like a magazine, Tik Tok is equipped with short videos that can be viewed quickly and abundant video editing functions. 
     Companies that want to sell products can boost sales by using celebrities who use Tik Tok to promote their products. Viewers would be more likely to buy if their favorite entertainers introduce product that they were wondering whether to buy. Eiko (2002) said that by emphasizing with the way of life and way of thinking of celebrities and artists through the media and imitating them or setting goals, people gain psychological satisfaction, and objective and instrumental satisfaction. As they subconsciously want to be like their favorite celebrities, they want to buy products that celebrities introduce. So, by using celebrities who have a lot of fans, mass consumption from their fans can be expected. 
     Another advantage of using Tik Tok is that consumers who want to buy products can get more information about the products they are trying to buy. On general online shopping site, only a few photos are posted, and it is difficult to understand what kind of texture and what kind of size a product will be. For example, when we buy a clothe, even S size differs depending on the manufacturer, so it is difficult to tell whether the clothe are really small S size or large S size by simply looking at the labels. However, if we use Tik Tok and search the clothe or its brand name, we would be able to see the shoppers’ reviews of the clothe. We can get more information there and ask questions in the comments section. In addition, we can also have the video taken again for even more detailed part. In this way, there are great benefits for consumers.
     Tik Tok is a video distribution app and we can watch a lot of videos easily. And many companies and celebrities have cooperated to introduce a lot of products. Also, Tik Tok is making us less anxious about buying products. We may have worries about SNS, but in this way, SNS improve our quality of life! 

The Effect of Social Media on Students Life Decisions

By Tomoka Izumi

Do you know that social media have a big influence on your life decisions? Now that social media are part of the life of young people, they have a big impact when they make major decisions in your life, such as going to college or getting a job.
    Social media refer to blogs, social networking services such as Facebook and Twitter, video sharing sites such as YouTube, messaging apps such as LINE and other media in which users transmit and share information. Social media are characterized by the various mechanisms that promote connections among users and allow them to visually understand each other’s relationships. And social media has become an important part of the use of the Internet since the 2000s.
   Social media has influence on students when they enter college. Students who want to go to university in the future must first gather information about what kind of university they want to go to. And then using social media can help students. Many universities have an official Twitter, Facebook, or Instagram. And there are posts about university events and student life. Then, prospective students can follow such accounts and see the social networking posts to find out what kind of university they are aiming for. Thus, social media can be very helpful for students who want to gather as much information as possible about the schools they are interested in.
  Social media can also help students find jobs. Orido and Murata (2012) state that in recent years, the use of social media such as Facebook and Twitter has attracted attention. They also noted that job-seeking students also try to appeal to prospective employers by disseminating information of themselves. In this way, social media are very useful for students not only to know information about companies, but also promoting their own information. And according to Orito and Murata (2012) social media also allow students to exchange information with each other and with alumni and alumnae. It is reassuring to be able to exchange opinions and information with other students who are seeking employment, and it can also improve motivation for job-hunting activities. Also, by talking directly with alumni and alumnae, students may be able to hear information that will help they find a job.
      To summarize, using social media in this way has several positive impacts for students seeking for information of colleges employment. How about using social media to help you make big life decisions too.

References
Orito, Y. & Murata, K. (2012). Job hunting using social media and its influence over the construction of digital identity. 2012 Fall National Research and Presentation Conference, 291-294.https://jpn01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.jstage.jst.go.jp%2Farticle%2Fjasmin%2F2012f%2F0%2F2012f_291%2F_article%2F-char%2Fja&data=05%7C01%7C%7Cbed604f82fe2403d849208db0b656040%7Cf11434e8abcf41f48154a9b2608dcd42%7C0%7C0%7C638116303015753686%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=v%2Bnn50f9ANQhhEt9vh5O5I1F1Ndi4tddi95%2F1Btjuhk%3D&reserved=0
     Ministry of Internal affairs and communications. (2017). Changes brought about by the proliferation of social media. https://jpn01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.soumu.go.jp%2Fjohotsusintokei%2Fwhitepaper%2Fja%2Fh27%2Fpdf%2Fn4200000.pdf&data=05%7C01%7C%7Cbed604f82fe2403d849208db0b656040%7Cf11434e8abcf41f48154a9b2608dcd42%7C0%7C0%7C638116303015753686%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=ZB%2FY3Ygx%2BYw4qhB0w%2FcksB2RxXJfy7zyGqidR%2F7Er2I%3D&reserved=0

Daiso, Popular 100-yen Shop in Japan

USJ students are loyal customers of Daiso

Daiso, the Japanese 100-yen shop, is very popular in Japan. Daiso can be found across Japan and there are two Daiso shops near the University of Shimane. The reason for Daiso’s popularity is its low price. Most products are unified to 100 yen. Japanese 100 yen is equal to about 0.79 dollars, and you can see that it is very reasonable. Isn’t it amazing that you can buy household goods, such as kitchen utensils such as tableware, storage boxes and stationary at such a low price? (Naoto Hakata)

But the price is not the only reason of their popularity. A wide variety of foods such as frozen foods, confectionery, and preserved foods are sold. If you want to buy sweets, go to Daiso and you’ll be all set. I got upset when I did not find my favorite sweets at a convenience store. To my great delight, I found them at Daiso. I was very impressed. Daiso never disappoint me. (Fujimoto Masanari)

Daiso keeps pleasing their customers with everlasting new products. I had a part-time job at Daiso. Even four months after I started working there, I couldn’t remember the location of all the products. Unbelievable, isn’t it? This is because Daiso releases new products almost every week. The number of products is increasing day by day. (Inoue Mizuki)

Daiso products are very useful. This item, a plastic container, is for making onsen tamago-Japanese soft-cooked egg. Onsen tamago is very difficult to cook, because the temperature should be kept just right for the center to be cooked but the white should not be overcooked. But with this product, you get this problem solved! Just add an egg to the plastic container and pour three tablespoons of water, and heat it in the microwave (500W) for 1 minute. This Daiso product makes it easy to prepare onsen tamago at home. (Mimura Satsuki)

Another useful product is the container for making pasta. I always found it troublesome to cooking pasta. One day, I accidentally came across this item and decided to give it a try at home. All I had to do was to put water and pasta in a container and heat in the microwave. I could enjoy an ideal taste just by doing that. I was so amazed at this fresh idea! (Ogoshi Masaya)

In addition to the useful items, Daiso sells amazingly cute products, too. Plates are one of Daiso’s popular products. The price is low and the cost performance is good. But that is not all. Look at the picture. The designs are very cute, aren’t they? That’s why Daiso is so popular in Japan. (Yoda Kohei)

You must wonder why Daiso can manage to do this. The reason is that the design and structure is simple, and the manufacturing cost is reduced by using low-priced materials than those of other makers. In this way, many daily items are easily available for customers. It will be great fun to make new discoveries just by looking around the stores. Why don’t you shop at Daiso? You might become a loyal customer! (Hakata Naoto)

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