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Daiso, Popular 100-yen Shop in Japan

USJ students are loyal customers of Daiso

Daiso, the Japanese 100-yen shop, is very popular in Japan. Daiso can be found across Japan and there are two Daiso shops near the University of Shimane. The reason for Daiso’s popularity is its low price. Most products are unified to 100 yen. Japanese 100 yen is equal to about 0.79 dollars, and you can see that it is very reasonable. Isn’t it amazing that you can buy household goods, such as kitchen utensils such as tableware, storage boxes and stationary at such a low price? (Naoto Hakata)

But the price is not the only reason of their popularity. A wide variety of foods such as frozen foods, confectionery, and preserved foods are sold. If you want to buy sweets, go to Daiso and you’ll be all set. I got upset when I did not find my favorite sweets at a convenience store. To my great delight, I found them at Daiso. I was very impressed. Daiso never disappoint me. (Fujimoto Masanari)

Daiso keeps pleasing their customers with everlasting new products. I had a part-time job at Daiso. Even four months after I started working there, I couldn’t remember the location of all the products. Unbelievable, isn’t it? This is because Daiso releases new products almost every week. The number of products is increasing day by day. (Inoue Mizuki)

Daiso products are very useful. This item, a plastic container, is for making onsen tamago-Japanese soft-cooked egg. Onsen tamago is very difficult to cook, because the temperature should be kept just right for the center to be cooked but the white should not be overcooked. But with this product, you get this problem solved! Just add an egg to the plastic container and pour three tablespoons of water, and heat it in the microwave (500W) for 1 minute. This Daiso product makes it easy to prepare onsen tamago at home. (Mimura Satsuki)

Another useful product is the container for making pasta. I always found it troublesome to cooking pasta. One day, I accidentally came across this item and decided to give it a try at home. All I had to do was to put water and pasta in a container and heat in the microwave. I could enjoy an ideal taste just by doing that. I was so amazed at this fresh idea! (Ogoshi Masaya)

In addition to the useful items, Daiso sells amazingly cute products, too. Plates are one of Daiso’s popular products. The price is low and the cost performance is good. But that is not all. Look at the picture. The designs are very cute, aren’t they? That’s why Daiso is so popular in Japan. (Yoda Kohei)

You must wonder why Daiso can manage to do this. The reason is that the design and structure is simple, and the manufacturing cost is reduced by using low-priced materials than those of other makers. In this way, many daily items are easily available for customers. It will be great fun to make new discoveries just by looking around the stores. Why don’t you shop at Daiso? You might become a loyal customer! (Hakata Naoto)

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